{"title":"Haircare","description":"\u003cblockquote data-start=\"769\" data-end=\"908\"\u003e\n\u003cp data-start=\"771\" data-end=\"908\"\u003eProfessional haircare designed for strength, shine, and balance. Discover everyday essentials that support healthy, well-maintained hair.\u003c\/p\u003e\n\u003c\/blockquote\u003e","products":[{"product_id":"electric-hair-braider","title":"PUREVIA TwistFlow™ Braider","description":"Never spend hours painfully braiding your hair by hand again! Introducing the ultimate time-saving tool that allows you to effortlessly achieve gorgeous, salon-worthy braids in a matter of minutes. With its fully automatic design, this revolutionary hair braider does all the work for you - simply load in your hair, hit start, and relax as it swiftly and smoothly forms perfect braids from root to tip. Lightweight, portable, and durable enough for travel, you can craft beautiful hairstyles wherever and whenever inspiration strikes. Say goodbye to messy, uneven braids - this innovative styling appliance expertly twists strands with consistent tension, giving you professional-looking results every time without any of the effort. Finally achieve your hairstyling dreams without the arm ache - treat yourself to the convenience and beauty of automatic hair braiding today!","brand":"Purevia","offers":[{"title":"Default Title","offer_id":45120229015586,"sku":"TR-6190","price":349.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/8565\/4818\/files\/Electric_Hair_Braider_correct_one.png?v=1776447015"},{"product_id":"hair-dryer-brush","title":"PUREVIA AirStyle Pro™ Brush","description":" Perfectly combining dryer, brush, straightener and curler. One Step hair dryer and volumizer for blow-drying and hair styling, easily create beautiful hairstyles. Negative Ionic technology design for saturating the airflow to improve hair condition, Helping break down water molecules, allowing for faster drying and also nourishes, smoothes hair and makes it shiny, reduces ruffles and saves time.","brand":"Purevia","offers":[{"title":"Default Title","offer_id":45120239009826,"sku":"TR-427","price":699.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/8565\/4818\/files\/Hair_Dryer_brush_Rebrand_one.png?v=1776446520"},{"product_id":"self-cleaning-brush","title":"PureVia Detangle Brush™","description":"Effortlessly maintain sleek, tangle-free hair with the Self-Cleaning Hairbrush. Designed with a one-key cleaning feature, this innovative hairbrush allows you to quickly remove trapped hair for ultimate convenience. Its airbag cushion gently massages your scalp, promoting relaxation and healthy circulation, while the anti-static bristles reduce frizz and ensure smooth styling. Perfect for daily use, this hairbrush is ideal for women seeking a hassle-free grooming tool that combines practicality with comfort. Say goodbye to the mess and hello to a perfectly maintained hairbrush!","brand":"Purevia","offers":[{"title":"Light Purple","offer_id":45425084432418,"sku":"TR-7776","price":249.99,"currency_code":"ZAR","in_stock":true},{"title":"Gray","offer_id":45425084465186,"sku":"TR-7777","price":249.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/8565\/4818\/files\/SCBnew1_SELFCLEANINGBRUSH.png?v=1779531512"}],"url":"https:\/\/purevia.co.za\/collections\/haircare.oembed","provider":"Purevia","version":"1.0","type":"link"}